21 August 2015A look at the style guide of NASA’s vintage logo from the 1970s

Created by New York-based studio Danne & Blackburn in 1974, the logo, known as “the worm”, is meant to look modern and futuristic—the heavy, rocket-inspired lettering is designed to look good both on the side of a spaceship and on the uniforms of NASA employees. 

The black and white typographic marque was designed as a replacement for the famous blue roundel that features a rocket ship and red arrow. Created by New York-based studio Danne & Blackburn in 1974, the logo, known as “the worm”, is meant to look modern and futuristic—the heavy, rocket-inspired lettering is designed to look good both on the side of a spaceship and on the uniforms of NASA employees. Danne & Blackburn’s graphic design guidelines manual is shown in all its glory over on Flickr, but here’s a little preview to whet your palette.

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